According to information in the USDA FAS Gain Report 2002, Jamaicans spend in excess of US $0.5billion on meals away from home. But up until 2005 there were no publications to show where were the best places to eat. 876 Media therefore approached GetCaught with the idea of producing a premium restaurant guide that would appeal to this untapped market.

GCM examined the research and found that 52% of spending was at fine dining and mid-level restaurants. Tourists were also expected to post the fastest growth in the industry despite starting at between 15% - 20% of all spending on meals. The look and feel of the guide therefore had to cater to these classes of consumers. A 5.5’x5’ full colour glossy 40-page book was the medium of choice for the first issue of “LetsEatOut Jamaica” restaurant guide.

The guide’s small size served utilitarian purposes and could be dropped in a jacket or car door pocket. Yet it was the colorful, easily coded layout that made it stand out on distribution shelves where the guide was offered for free. For the second issue published in 2006, the guide increased to 76pages and included more advertisers and restaurants along Jamaica’s developing south coast. It’s increased popularity also required supporting collateral including a brochure, flyer and a print advertisement. The publication has also given birth to Jamaica’s vibrant restaurant guide sector as others have since started producing similar publications.